# The trends the feed is running on
> Monthly research into the trending colors and typefaces in paid social ads.
Copy the hex codes, follow the typefaces to the source. Refreshed on the first of every month, grounded in real sources. The page also shows the three active ads with the longest run in the live archive, which is the one trend signal nobody can argue with: brands keep paying for what keeps working.
## October 2026
October’s paid-social mood balances calm, tactile, nature-led palettes with a few expressive colors that stop the scroll. Typography is equally human: heritage serifs, muscular slabs, characterful display faces, and punchy grotesques make creator-native layouts feel more crafted without becoming conventionally polished.
### Colors
- `#F0EEE9` **Cloud Dancer**: Cloud Dancer gives ads a calm, spacious canvas that supports the current move toward visual clarity and lets product photography breathe.
- `#1C7E84` **Transformative Teal**: Transformative Teal combines dependable blue with regenerative green, helping sustainability, wellness, and tech ads feel both trustworthy and forward-looking.
- `#57504C` **Charcoal Umber**: Charcoal Umber is a warmer, more tactile alternative to black, giving premium ad layouts strong contrast without a sterile digital finish.
- `#5E7A72` **Smoky Jade**: Smoky Jade brings restrained natural color to wellness and lifestyle ads as audiences gravitate toward grounded, restorative visuals.
- `#7B473C` **Warm Mahogany**: Warm Mahogany adds an earthy red accent that can attract attention while retaining the intimate, handcrafted mood now shaping brand creative.
- `#2E7C84` **Satin Lagoon**: Satin Lagoon offers a brighter teal that works as a scroll-stopping accent against cream, brown, and other quiet campaign neutrals.
### Typefaces
- [Lingo](https://www.softdrivefoundry.com/typefaces/lingo) (transitional serif): Lingo brings editorial credibility and heritage warmth to testimonial cards, founder stories, and premium product ads while remaining practical across many weights.
- [Sektor](https://chilltype.com/fonts/sektor) (monumental slab serif): Sektor’s tight spacing, heavy slabs, and technical cuts create compact, high-impact headlines suited to assertive offer and launch creative.
- [F37 Slabhead](https://f37.com/fonts/f37-slabhead) (geometric slab serif): F37 Slabhead pairs sturdy, broad proportions with approachable details, giving bold promotional ads impact without making the brand feel severe.
- [Tuffo](https://typeverything.com/tuffo) (display): Tuffo’s vintage Italian-sign and packaging character answers the appetite for local, nostalgic, personality-rich ads that feel made rather than templated.
- [Suspiria](https://www.latinotype.com/typefaces/suspiria) (grotesque sans): Suspiria updates the early grotesque with rounded tips, sharp angles, and punchy diagonals, making short social headlines feel direct but unmistakably branded.
### Sources
- [Color of the Year 2026: Pantone Cloud Dancer + 13 More — The Dictionary of Color Combinations](https://colorcombinations.org/trends/color-trends-2026)
- [PANTONE® USA | Fashion Color Trend Report](https://www.pantone.com/fashion-color-trend-report)
- [The best new typefaces for August 2026 | Creative Boom](https://www.creativeboom.com/resources/the-best-new-typefaces-for-august-2026)
## The report archive
- [October 2026](/resources/2026-10): 6 colors, 5 typefaces
- [September 2026](/resources/2026-09): 6 colors, 4 typefaces
- [August 2026](/resources/2026-08): 5 colors, 5 typefaces
- [July 2026](/resources/2026-07): 5 colors, 6 typefaces
- [June 2026](/resources/2026-06): 7 colors, 6 typefaces
