The trends the feed
is running on.

Monthly research into the trending colors and typefaces in paid social ads. Copy the hex codes, follow the typefaces to the source. Refreshed on the first of every month, grounded in real sources.

Latest report

July 2026

Paid-social creative in July 2026 is deliberately imperfect, expressive and platform-native: warped imagery, mixed typography and human marks are displacing sterile, template-perfect polish. The strongest executions combine full-volume color with one highly legible workhorse face and one characterful display or handwritten accent.

Colors

  • Cool Blue

    Pinterest’s 2026 search-and-save signals elevate airy blue, giving fast-moving ads a refreshing, optimistic field that still leaves room for readable overlays.

  • Jade

    Jade is surfacing as a restorative but visibly saturated green that connects wellness, beauty and lifestyle creative without reverting to predictable forest tones.

  • Plum Noir

    This near-black plum adds mystery and premium depth, making it a dramatic grounding color for beauty, fashion and cinematic product ads.

  • Wasabi

    Electric chartreuse delivers the disruptive jolt advertisers need for hooks, stickers, prices and calls to action in crowded vertical feeds.

  • Persimmon

    The joyful orange-red feels warmer and less corporate than primary red, helping food, travel and youth-oriented ads project immediate energy.

Typefaces

  • Frauncesvariable display serif

    Advertisers are using its expressive variable axes to move quickly between premium editorial polish and playful, attention-grabbing Instagram headlines.

  • Hanken Grotesksoft grotesque sans

    Its friendly, rounded modernity offers a more human replacement for the rigid geometric sans serifs that dominated template-based social creative.

  • Space Monomonospace

    The rise of editorial, utility and interface-inspired layouts is making Space Mono a useful accent for labels, proof points and magazine-like social ads.

  • Bagel Fat Oneretro display

    Its chunky bubble forms channel the continuing Y2K revival and give short hooks an unmistakable silhouette at feed-scrolling speed.

  • Reenie Beaniehandwritten display

    Brands are adopting its restrained handwritten texture as an anti-AI signal that makes annotations, testimonials and creator-style ads feel more personal.

Sources

Proven in the wild

The longest running ads right now.

Brands keep paying for what keeps working. These are the three active ads with the longest run in the live archive, refreshed every morning.

Dr. Squatch ad creative
Dr. Squatch915 days and counting, since January 22, 2024
Shopify ad creative
Shopify761 days and counting, since June 24, 2024
Tesla ad creative
Tesla612 days and counting, since November 20, 2024
See every version of these in the library