The Hello Radio Blog

How to research the ads your competitors are running, write hooks that stop the scroll, and test creative without burning budget. Written for people who make ads for a living.

Facebook Ads for Restaurants: What the Big Chains Actually Run

Restaurant ads work differently from retail ads. Data from 29 restaurant brands on what they optimize for, how fast they rotate creative, and what to copy.

Should You Boost Posts or Run Real Facebook Ads?

Boosting is the easy button and it is not the same as advertising. Here is what you give up, when boosting is genuinely fine, and when it quietly wastes money.

How Many Facebook Ads Should You Run at Once?

Most small advertisers run too few ads to learn anything. Here is what concurrent ad counts look like at brands that advertise daily, and how to set your own number.

Facebook Ads for Local Businesses: Will They Work for You?

Do Facebook ads work for local businesses? Yes, with the right goal and geography. Here is how local advertisers, from real estate to services, make them pay off.

How Does the Facebook Ads Algorithm Find Your Customers?

A plain explainer of how the Facebook ads algorithm works, the auction, the learning phase, and signals, and why your creative is the lever that steers it.

Facebook Ads for Ecommerce: Do They Actually Drive Sales?

Do Facebook ads work for ecommerce? The best DTC brands are built on them and never stop running them. Here is what their live ads reveal about driving real sales.

How to Test Facebook Ads Before Spending Big Money

Learn how to test Facebook ads before you scale spend. Big brands test relentlessly before committing budget. Here is how to do the same on a small budget.

How Long Does It Take for Facebook Ads to Work?

How long for Facebook ads to work? Plan for a learning phase of days, judge after that, and know that real winners run for months. Here is what live ad data shows.

Facebook Ads vs Instagram Ads: Which Should You Use?

Facebook ads vs Instagram ads is a false choice. Real data from live ads shows the pros run both at once. Here is what the numbers say and how to decide.

How Much Should You Budget for Facebook Ads as a Small Business?

How much to budget for Facebook ads? Skip the magic number. Use these frameworks to set a budget from your goals and margins, including whether $500 is enough to start.

Why Are My Facebook Ads Not Working? A Diagnosis Framework

Facebook ads not working? Most failures trace to one of five causes. Use this diagnosis framework to find yours, backed by what long-running ads actually share.

Do Facebook Ads Actually Work for Small Businesses?

Do Facebook ads work? The most honest proof is behavioral. Sophisticated brands that measure every dollar keep running the same ads for years. Here is what that means for you.

How to Do Creative Testing on Facebook Ads (Without Wasting Budget)

A practical guide to Facebook ad creative testing. What to test, how to structure tests, how much budget to spend, and how to feed the queue with proven ideas.

Pet Brand Facebook Ads: What the Best DTC Pet Companies Do

A breakdown of what makes pet brand Facebook ads work, from hooks to offers to formats, with a repeatable way to study the category for yourself.

How to Do Competitor Ad Analysis (A Repeatable Process)

A repeatable competitor ad analysis process. Find rivals' winning ads, name the angles behind them, and turn them into your own tests that convert.

Static vs Video Ads: Which Actually Performs Better?

Static vs video ads is the wrong question. Here is when each format wins, what the trade-offs really are, and how to decide with your own creative testing.

How Often Should You Refresh Ad Creative?

Ad fatigue sets in within days to weeks. Here is how often to refresh ad creative, the signals that tell you it is time, and how to keep a pipeline of new ideas.

21 Facebook Ad Hooks That Stop the Scroll (With Examples)

The best Facebook ad hooks earn attention in the first second. Here are 21 proven hook patterns, why they work, and how to find real ones in the wild.

How to Write Facebook Ad Copy That Converts (2026 Guide)

Great Facebook ad copy leads with the customer, makes one clear promise, and reads like a person. Here is how to write ad copy that converts, line by line.

What Makes a Good Facebook Ad? 9 Traits of Ads That Keep Running

A good Facebook ad earns attention fast, sells one clear idea, and keeps running for months. Here are the nine traits the best performing ads share.

# The Hello Radio Blog

> How to research the ads your competitors are running, write hooks that stop the scroll, and test creative without burning budget.

Written for people who make ads for a living.

## Posts

- [Facebook Ads for Restaurants: What the Big Chains Actually Run](/blog/facebook-ads-for-restaurants): Restaurant ads work differently from retail ads. Data from 29 restaurant brands on what they optimize for, how fast they rotate creative, and what to copy. (September 7, 2026)
- [Should You Boost Posts or Run Real Facebook Ads?](/blog/boost-posts-vs-facebook-ads): Boosting is the easy button and it is not the same as advertising. Here is what you give up, when boosting is genuinely fine, and when it quietly wastes money. (September 4, 2026)
- [How Many Facebook Ads Should You Run at Once?](/blog/how-many-facebook-ads-to-run): Most small advertisers run too few ads to learn anything. Here is what concurrent ad counts look like at brands that advertise daily, and how to set your own number. (September 2, 2026)
- [Facebook Ads for Local Businesses: Will They Work for You?](/blog/facebook-ads-for-local-business): Do Facebook ads work for local businesses? Yes, with the right goal and geography. Here is how local advertisers, from real estate to services, make them pay off. (August 31, 2026)
- [How Does the Facebook Ads Algorithm Find Your Customers?](/blog/facebook-ads-algorithm): A plain explainer of how the Facebook ads algorithm works, the auction, the learning phase, and signals, and why your creative is the lever that steers it. (August 28, 2026)
- [Facebook Ads for Ecommerce: Do They Actually Drive Sales?](/blog/facebook-ads-for-ecommerce): Do Facebook ads work for ecommerce? The best DTC brands are built on them and never stop running them. Here is what their live ads reveal about driving real sales. (August 26, 2026)
- [How to Test Facebook Ads Before Spending Big Money](/blog/how-to-test-facebook-ads): Learn how to test Facebook ads before you scale spend. Big brands test relentlessly before committing budget. Here is how to do the same on a small budget. (August 24, 2026)
- [How Long Does It Take for Facebook Ads to Work?](/blog/how-long-for-facebook-ads-to-work): How long for Facebook ads to work? Plan for a learning phase of days, judge after that, and know that real winners run for months. Here is what live ad data shows. (August 21, 2026)
- [Facebook Ads vs Instagram Ads: Which Should You Use?](/blog/facebook-ads-vs-instagram-ads): Facebook ads vs Instagram ads is a false choice. Real data from live ads shows the pros run both at once. Here is what the numbers say and how to decide. (August 19, 2026)
- [How Much Should You Budget for Facebook Ads as a Small Business?](/blog/facebook-ads-budget-for-small-business): How much to budget for Facebook ads? Skip the magic number. Use these frameworks to set a budget from your goals and margins, including whether $500 is enough to start. (August 17, 2026)
- [Why Are My Facebook Ads Not Working? A Diagnosis Framework](/blog/facebook-ads-not-working): Facebook ads not working? Most failures trace to one of five causes. Use this diagnosis framework to find yours, backed by what long-running ads actually share. (August 14, 2026)
- [Do Facebook Ads Actually Work for Small Businesses?](/blog/do-facebook-ads-work): Do Facebook ads work? The most honest proof is behavioral. Sophisticated brands that measure every dollar keep running the same ads for years. Here is what that means for you. (August 12, 2026)
- [How to Do Creative Testing on Facebook Ads (Without Wasting Budget)](/blog/facebook-ad-creative-testing): A practical guide to Facebook ad creative testing. What to test, how to structure tests, how much budget to spend, and how to feed the queue with proven ideas. (August 10, 2026)
- [Pet Brand Facebook Ads: What the Best DTC Pet Companies Do](/blog/pet-brand-facebook-ads): A breakdown of what makes pet brand Facebook ads work, from hooks to offers to formats, with a repeatable way to study the category for yourself. (August 7, 2026)
- [How to Do Competitor Ad Analysis (A Repeatable Process)](/blog/competitor-ad-analysis): A repeatable competitor ad analysis process. Find rivals' winning ads, name the angles behind them, and turn them into your own tests that convert. (August 5, 2026)
- [Static vs Video Ads: Which Actually Performs Better?](/blog/static-vs-video-ads): Static vs video ads is the wrong question. Here is when each format wins, what the trade-offs really are, and how to decide with your own creative testing. (August 3, 2026)
- [How Often Should You Refresh Ad Creative?](/blog/how-often-to-refresh-ad-creative): Ad fatigue sets in within days to weeks. Here is how often to refresh ad creative, the signals that tell you it is time, and how to keep a pipeline of new ideas. (July 31, 2026)
- [21 Facebook Ad Hooks That Stop the Scroll (With Examples)](/blog/facebook-ad-hooks): The best Facebook ad hooks earn attention in the first second. Here are 21 proven hook patterns, why they work, and how to find real ones in the wild. (July 29, 2026)
- [How to Write Facebook Ad Copy That Converts (2026 Guide)](/blog/facebook-ad-copy): Great Facebook ad copy leads with the customer, makes one clear promise, and reads like a person. Here is how to write ad copy that converts, line by line. (July 27, 2026)
- [What Makes a Good Facebook Ad? 9 Traits of Ads That Keep Running](/blog/what-makes-a-good-facebook-ad): A good Facebook ad earns attention fast, sells one clear idea, and keeps running for months. Here are the nine traits the best performing ads share. (July 24, 2026)