# Hello Radio > A living archive of live ads from the world’s biggest brands: every version, every campaign timeline, refreshed every morning. Every page here is available as clean markdown. Prefix any path with /md, or follow the links below. ## Pages - [Hello Radio](https://www.hellorad.io/md): A living archive of live ads from the world’s biggest brands: every version, every campaign timeline, refreshed every morning. - [Pricing](https://www.hellorad.io/md/pricing): Browse the whole archive free. Pro adds version pools, compare, boards and downloads for $19 a month, or $150 a year with the Model Context Protocol connection. - [Connect your AI to the ad archive](https://www.hellorad.io/md/mcp): The Model Context Protocol connection hands Claude, Cursor and any Model Context Protocol client the whole Hello Radio archive. Included with the yearly plan. - [Figma plugin for real ad inspiration](https://www.hellorad.io/md/figma): The free Hello Radio plugin puts real ads from the world’s biggest brands straight onto your Figma canvas, at full resolution. - [Privacy Policy](https://www.hellorad.io/md/privacy): How Hello Radio handles your data. Effective July 23, 2026. - [Terms of Service](https://www.hellorad.io/md/terms): The terms that govern your use of Hello Radio. Effective July 23, 2026. - [The Hello Radio Blog](https://www.hellorad.io/md/blog): Practical guides on ad creative that converts: hooks that stop the scroll, copy that sells, and testing patterns from brands that never stop shipping. - [Trending ad colors and fonts](https://www.hellorad.io/md/resources): The colors and typefaces working in paid social ads this month, with hex codes you can copy. New research on the first of every month. - [Trending ad colors and fonts, August 2026](https://www.hellorad.io/md/resources/2026-08): Paid-social creative is feed-native and immediate: authentic UGC, sub-15-second video with a two-second hook, rapid AI-driven variant testing, and information-dense statics. The visual mood is bold but human—high-energy color, expressive typography, tactile imperfection, and platform-native execution rather than polished one-size-fits-all advertising. - [Trending ad colors and fonts, July 2026](https://www.hellorad.io/md/resources/2026-07): July 2026 paid-social creative is split between high-energy maximalism—saturated color, oversized expressive type, collage, surreal humor—and a countercurrent of tactile imperfection, local texture, and emotionally warm storytelling. Platform-native execution still wins: fast opening hooks, vertical creator-led footage, captions, sound-on design, and one clear proof point or CTA. - [Trending ad colors and fonts, June 2026](https://www.hellorad.io/md/resources/2026-06): June 2026 paid-social creative is splitting between loud, sensory, surreal maximalism and deliberately human, lo-fi authenticity. Bright saturated accents, tactile textures and expressive type stop the scroll, while founder/UGC faces, fast captions, product proof and one clear CTA make the message convert quickly. ## Blog posts - [How Much Should You Budget for Facebook Ads as a Small Business?](https://www.hellorad.io/md/blog/facebook-ads-budget-for-small-business): How much to budget for Facebook ads? Skip the magic number. Use these frameworks to set a budget from your goals and margins, including whether $500 is enough to start. - [Why Are My Facebook Ads Not Working? A Diagnosis Framework](https://www.hellorad.io/md/blog/facebook-ads-not-working): Facebook ads not working? Most failures trace to one of five causes. Use this diagnosis framework to find yours, backed by what long-running ads actually share. - [Do Facebook Ads Actually Work for Small Businesses?](https://www.hellorad.io/md/blog/do-facebook-ads-work): Do Facebook ads work? The most honest proof is behavioral. Sophisticated brands that measure every dollar keep running the same ads for years. Here is what that means for you. - [How to Do Creative Testing on Facebook Ads (Without Wasting Budget)](https://www.hellorad.io/md/blog/facebook-ad-creative-testing): A practical guide to Facebook ad creative testing. What to test, how to structure tests, how much budget to spend, and how to feed the queue with proven ideas. - [Pet Brand Facebook Ads: What the Best DTC Pet Companies Do](https://www.hellorad.io/md/blog/pet-brand-facebook-ads): A breakdown of what makes pet brand Facebook ads work, from hooks to offers to formats, with a repeatable way to study the category for yourself. - [How to Do Competitor Ad Analysis (A Repeatable Process)](https://www.hellorad.io/md/blog/competitor-ad-analysis): A repeatable competitor ad analysis process. Find rivals' winning ads, name the angles behind them, and turn them into your own tests that convert. - [Static vs Video Ads: Which Actually Performs Better?](https://www.hellorad.io/md/blog/static-vs-video-ads): Static vs video ads is the wrong question. Here is when each format wins, what the trade-offs really are, and how to decide with your own creative testing. - [How Often Should You Refresh Ad Creative?](https://www.hellorad.io/md/blog/how-often-to-refresh-ad-creative): Ad fatigue sets in within days to weeks. Here is how often to refresh ad creative, the signals that tell you it is time, and how to keep a pipeline of new ideas. - [21 Facebook Ad Hooks That Stop the Scroll (With Examples)](https://www.hellorad.io/md/blog/facebook-ad-hooks): The best Facebook ad hooks earn attention in the first second. Here are 21 proven hook patterns, why they work, and how to find real ones in the wild. - [How to Write Facebook Ad Copy That Converts (2026 Guide)](https://www.hellorad.io/md/blog/facebook-ad-copy): Great Facebook ad copy leads with the customer, makes one clear promise, and reads like a person. Here is how to write ad copy that converts, line by line. - [What Makes a Good Facebook Ad? 9 Traits of Ads That Keep Running](https://www.hellorad.io/md/blog/what-makes-a-good-facebook-ad): A good Facebook ad earns attention fast, sells one clear idea, and keeps running for months. Here are the nine traits the best performing ads share.